The Original Bipartite Elixir

We all have things we’ve lost or things we never had that lurk as missing pieces in our lives. If you could add one thing to your life that could improve it on any scale, what would it be?

My “miracle addition” would be ambiversion—the ability to switch between introversion and extroversion as desired. So I set out to design a package for a set of two elixirs, one for activating an extroverted self and one for an introverted self.

I was inspired by Susan Cain’s book, Quiet: The Power of Introverts in a World That Can’t Stop Talking, in which she argues that reaction to stimulation is the differentiating quality that separates extroverts from introverts; the former get energy from social interaction, whereas the latter get energy from privately reflecting on their thoughts and feelings.

How might I show that introversion and extroversion are different, but equally “good”? How might physical materials, copy writing, and typography further the communication of my concept?

︎ Process PDF 
︎ View on Behance