One Metro New York

Brand identity for the new contactless fare payment system for the MTA transit networks in NYC.

The logo features inline letters that suggest train tracks and transportation routes. The letterforms are based on Helvetica, the MTA’s brand typeface, and have been extended into OMNY Titling, a full custom typeface drawn by Christian Schwartz.

Client MTA
Team Michael Bierut & Britt Cobb, Pentagram
Role Designer
Year 2019

︎ Pentagram case study
︎ MTA announcement