One Metro New York
Brand identity for the new contactless fare payment system for the MTA transit networks in NYC.
The logo features inline letters that suggest train tracks and transportation routes. The letterforms are based on Helvetica, the MTA’s brand typeface, and have been extended into OMNY Titling, a full custom typeface drawn by Christian Schwartz.
Team Michael Bierut & Britt Cobb, Pentagram
︎ Pentagram case study
︎ MTA announcement