This project, inspired by the work and writing of Sol Lewitt, was an exercise in conditional design.

How Can Mirrors Be Real is a compilation of Jaden Smith’s tweets and yearbook photos from the 1980s. Selected tweets posted between October 2012 and January 2017 were retrieved from Jaden Smith’s twitter, @officialjaden. The yearbook photos were found on Google Images. They were paired randomly using a Microsoft Excel function.

The rules I constructed dictate the background color of the left page of each spread, and the color of the image’s frame on the right. The left is dependent on the tweet’s timestamp, while the right is dependent on the number of retweets it received. For example, if the tweet was posted at 7AM and stacked up 9,000 retweets, the left page would have a white background and the image would have a yellow frame.

Relevant reading:
︎ Issuu PDF
︎ Fonts In Use