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chantaljahchan@gmail.com
Gage & Tollner
Brand identity for the revival of Gage & Tollner, a legendary 125-year-old Brooklyn oyster and chop house.
We set out to bring back the original feeling of the restaurant’s branding, updated for the 21st century. This included commissioning a reinterpretation of an early wordmark, crafting a G&T monogram, and designing everything from menus to signage.
Identity designed at Order. Wordmark designed with Jesse Ragan.
Photography: Lizzie Munro, Hamish Smyth
Facade sign painting: Travis Fitzsimmons
Brand identity for the revival of Gage & Tollner, a legendary 125-year-old Brooklyn oyster and chop house.
We set out to bring back the original feeling of the restaurant’s branding, updated for the 21st century. This included commissioning a reinterpretation of an early wordmark, crafting a G&T monogram, and designing everything from menus to signage.
Identity designed at Order. Wordmark designed with Jesse Ragan.
Photography: Lizzie Munro, Hamish Smyth
Facade sign painting: Travis Fitzsimmons
![](https://freight.cargo.site/t/original/i/fc92ad1e219fb6cb65414a890f3f0b4c0c97599450f5ab443bf0a485fc0f3263/gt2.jpg)
![](https://freight.cargo.site/t/original/i/46e8904e5f24305bcd0c3be7c768aa2f27aae4310771e10f38e48504989d844c/GT_07.jpg)
![](https://freight.cargo.site/t/original/i/8d32e842d3ada0aaf53d66559d35f471f38bfb760818d306b780bc6b075c3fa0/gt1.jpg)
![](https://freight.cargo.site/t/original/i/b788d877c9e0d4b696a535ebf36bcbac6d0ad923977324cb892e6d5d4d7903a6/gt3.jpg)
![](https://freight.cargo.site/t/original/i/14e06c038047fc18f406c6b4f251317ad04828136fe0d1c202134fc943e4631f/gt4.jpg)